We
like to think we see the world clearly, that our perceptions are reliable, that
our thinking is logical.
When
we take a moment to step back and look at ourselves, however, we realize that
this is not always the case. In fact, we often see the world through a variety
of filters, our perceptions can be unreliable, and our thinking can be
logically flawed.
This
is not a new observation, of course; many ancient wisdom traditions are rooted in the
idea that we are hindered by illusions and must learn to see clearly in order
to become enlightened. The modern scientific literature on the inaccuracy and
dysfunction of the brain is vast, and a list of useful books on the topic
appears at the end of this post.
In
the last post, “Thinking Like a Leader,” I wrote about why effective thinking
was important. In this and future posts, I’ll discuss how some of the
structures and processes of the brain can work to fool us. Then subsequent
blogs will discuss tools for improving rigor, as well has how to cultivate the
curiosity and creativity I wrote about previously.
In
order to understand how our brains fools us, we have to understand one
fundamental fact about the evolution of the brain: the
brain evolved to help us survive, not to help us accurately comprehend the
world around us. For the latter, we need help and future articles will focus on the tools that help us see the world clearly.
Those
familiar with the science of biological evolution may have heard statements
such as “evolution only cares about survival and reproduction.” This statement
is only partially correct, but its implications usually do not fully register
on people. This is a shame, because the implications are profound. (If anyone really wants to understand the nuances of the human psyche, they have to understand the science of evolution, and a short list of good introductory books is listed at the end.)
Before
I talk about the implications, however, let me clarify what is meant by the statement.
Evolution
by random mutation and natural selection is a blind, unintelligent, and
indifferent process. It doesn’t “care” about anything because there is no intelligence or consciousness involved in the process to care. Evolution is also purposeless and without intention. Anthropomorphized
evolution is a convenient shorthand, however, and almost impossible to avoid but
it is important to understand that evolution is not deliberately working toward an end
result. It progresses through a simple, blind algorithm.
·
Any act of replication of DNA (through, say, sexual or asexual
reproduction) introduces random variations called mutations.
·
If these mutations increase the chances that the organism will reproduce
(by, say, increasing chances of survival so that the organism lives long enough
to reproduce or by increasing its reproductive fitness), there is an increased
chance that the organism will pass on these genes to offspring.
·
Through simple statistical likelihood, those mutations that increase
reproductive fitness will influence the evolution of the successive generations
of the species (even as it morphs, over time, into completely different
species).
This
very simple, but very elegant, algorithm, constantly repeated over unimaginably vast amounts
of time, accounts for all the characteristics of all the species on our planet.
![]() |
| Figure 1 |
Our
brain has evolved over eons and natural selection has “equipped” it with
characteristics to help us survive and reproduce. Sometimes, those very same
characteristics actually inhibit our ability to see the world around us
accurately. Natural selection has saddled us with intuitions that keep us safe
or make our lives easier, and has wired us so that we will be certain of the
accuracy of these intuitions, even when the intuitions are not accurate. Thus, Feynman was correct, we each are the easiest
person for us to fool.
Take
one very simple illustration of this phenomenon—the tendency to see patterns
whether they exist or not. Look at the first photo accompanying this article.
What do you see? Yes, you see two dots and a curved line on a piece of paper, but
you also see a face. Why? Because your brain is wired to see important
patterns, especially patterns related to things that can help us or harm us. We
see faces all the time—religious figures on burned toast or a cinnamon role, a man
on the moon. We humans are pattern-spotting marvels, and we are constantly
spotting patterns whether they exist or not. When we intuit a pattern, our
brain disinclines us to doubt ourselves because it is generally more
advantageous to stubbornly believe we see a pattern where it doesn’t exist than
it is to doubt ourselves.
![]() |
| Figure 2 |
Take
a look at the second photo (Figure 2). Because of our heightened ability to see patterns,
it is relatively easy for us to see the tiger amongst the bushes. Let’s go back
in time. Four of our distant relatives, let’s call them Fred, Barney, Wilma,
and Betty are walking along and hear a rustle in the bushes. They turn to look
and Fred and Wilma perceive the pattern of a tiger in the bushes, and they run
away. Barney thinks he sees something too, but says to himself, “It could be a
tiger, but I’m not sure.” He trots a small distance, but stops to wait and see
if he was right in his assumption. Betty doesn’t even see the pattern and
wonders why everyone is running.
It
turns out that the rustling in the bushes was just the wind, and Betty later has a
good laugh at the expense of Fred and Wilma when telling the story to others.
The
next day, the four are out for another walk. Again, there is a rustle. Fred and
Wilma see the pattern of a tiger, and despite Betty’s mocking of them the
previous day, they run off again. Barney takes a few steps but stops, again,
not implicitly trusting his intuitions. Once again, Betty doesn’t see the
pattern and stays in place.
This
time, however, the rustling is not the wind; it is a tiger. Fred and Wilma get
away and survive to have many babies, most of whom share their brains’ traits.
Betty, on the other hand, becomes the tiger’s lunch. Barney survives this time
but, lacking an implicit faith in his pattern-recognizing intuition, is not
long for this world and leaves few or no offspring.
We
have these accuracy-inhibiting characteristics “engineered” into our brain
because false positives, such as those that Fred and Wilma had a tendency toward,
cost us very little. However, false negatives, such as that to which Betty was
prone, can be fatal. Doubting our intuitions, such as Barney did, can do more harm
than good. The simple algorithm determines that those with a bias toward seeing patterns that did not exist and were
overly certain about their intuitions had a better chance of reproducing. We
are their offspring. We share their traits--we sometimes see things that aren't there and we are overly sure of our naive intuitions.
So
here we are, thinking of ourselves as holders of the truth, knowers of our
reality, rational and clear-eyed beings with memories like digital recordings.
We know that the mind is prone to illusion, but we believe that is mainly the
problem of the deceived or foolish “others” and we believe that we see though
maya and hold truths unknown to the masses. In truth, we are loaded down with
more cognitive biases than we could ever imagine (for an interesting list go to: http://en.wikipedia.org/wiki/List_of_cognitive_biases).
I don’t
want to paint too bleak a picture of the situation. In general, the brain does
a pretty good job at accurately assessing and interpreting our environment. We
are right most of the time. But we are wrong enough that we need help, and this
is why the tools related to good, rigorous thinking are critical. They help us
get from being “pretty good” in our assessments to “very good.”
Some of the challenges of the
brain are purely structural. For example, we don’t see well in the dark so we
do perceive objects very well at night. We also have not evolved to comprehend the
things that are either much smaller or much larger than we tend to deal with in the normal course of life.
We can follow and comprehend the evasive pattern of an antelope, for example,
but we can’t truly comprehend the workings of quanta or the vastness of space.
I will focus less on structural
issues than on cognitive biases, which according to the Science Daily website are “any of a wide range of observer
effects identified in cognitive science and social psychology including very
basic statistical, social attribution, and memory errors that are common to all
human beings.” There
is an extensive list of cognitive biases listed at http://en.wikipedia.org/wiki/List_of_cognitive_biases,
and for a great overview of the topic I recommend Daniel Kahneman’s new book, “Thinking,
Fast and Slow.”
In
upcoming posts I will address the following cognitive biases, because I think
they are the ones most critical for leaders and those who advise them to
understand.
·
Cognitive Dissonance
·
Confirmation Bias
·
The Unreliability of Memory
·
Motivated Reasoning
·
Belief Polarization
·
Correspondence Bias
·
Agenticity
·
Essentialism
·
Self-serving distortion
On evolution:
"Why Darwin Matters" by Michael Shermer
"Why Evolution is True" by Jerry Coyne
"Evolution: What the Fossils Say and Why It Matters" by Donald Prothero and Carl Buell
"The Greatest Show on Earth" by Richard Dawkins

